Brian Yam serves as Chief Operating Officer of Somnology and Chair of Professional Sports Technology for the Trustworthy Technology & Innovation Consortium (TTIC). His experience spans healthcare technology, professional sports, legal strategy, and international business, with a focus on advancing innovation that strengthens human performance, health, and safety.

At Somnology, Brian helps lead operational and legal strategy and has been instrumental in developing the company's Performance Enhancement division. Through TTIC and his engagement with the Medigram ecosystem, he contributes a cross-industry perspective on responsible AI adoption, governance, and the practical integration of emerging technologies into healthcare and professional sports.

Brian's background includes intellectual property work at Wilson Sonsini Goodrich & Rosati and international sports law experience in Japan. He holds a JD, BA in Philosophy, and minor in Sports Management from Santa Clara University.

His work reflects a commitment to advancing innovation while maintaining trust, accountability, and human-centered decision-making.